How Much Does Logo Design Cost?

We all know you get what you pay for but what are the real options. Learn how you can make your organization stand out in the market and attract more customers with a new logo design.

In a recent survey, it was discovered that 65 percent of small businesses would be willing to pay between $500 to $1000 for a logo design, and 15 percent would be willing to part with over $1000 for one. 

Whether you're a solo entrepreneur looking to take the next steps in your business, or an established company looking for a rebrand, you are probably wondering how much does logo design cost?

Depending on the method you take to get a logo, it can vary greatly. If you're a dab hand with designing, then you could get something that looks pretty decent for next to nothing. However, if you're looking at getting your logo professionally designed, it could set you back thousands of dollars. 



This article goes into each of the different ways of getting a logo created and their relative costs. Read on to find out everything you need to know before getting your logo designed. 

The Logo Design Journey

Designing a logo isn't just as simple as doodling a shape and hoping for the best. It's a multi-stage process that starts with research, quick sketches, feedback, and iterations to come up with a final result. 



A lot of work goes into a professional, well-created design. This is why the price varies so much. It's also worth thinking about where your logo will appear. Is it just for digital purposes? Or will it be sent to print? This will dictate what format your logo is delivered in. 

File Formats for Your Logo

Logos fall into two categories, raster and vector.

• Raster files are measured in dots per inch (or dpi) based on pixel size and are typically .jpg, .png or .gif
  
• Vector files are better if you’re producing your logo in a large-scale format and come with the extensions .ai, .eps, .svg, or .pdf
  

Ideally, you want to use vector files as these are more versatile and will guarantee your logo consistently looks crisp and professional.

How Much Does Logo Design Cost?

This is where we break down the nitty-gritty of price ranges. Depending on your budget, you might be limited on which option you choose. We go into the pros and cons of each way of producing a logo, from doing it yourself right up to hiring a design agency as well as what you can expect to pay for each option. 

Do It Yourself Logo Design

If you've got a flair for creative thinking and some design software know-how, then producing a logo by yourself is a great way to get started, especially if you're on a budget. 

The biggest cost factor using this method is time. You can spend hours sketching, tweaking, and fiddling with a design and still not be happy with the result. You may also have to invest time into learning how to use design software. Below are some great design software options. 

Logo Design Software

• Sketch is available on Mac OS X, costs $99 for a one-year license, and produces vector-based designs
• Adobe Illustrator is a solid industry favorite but can be complicated to get started and comes with a $20 per month fee
• Vectr is a free basic graphic editor with raster and vector export formats
• Canva also has lots of templates and customizable options with various export formats and an annual subscription of $149

Purchase a Customizable Logo Template

A way to speed up the design process is to use logo templates, saving you a lot of time. Depending on the template you purchase, you will also have to have software that will allow you to edit it. 



One thing to be aware of is that other people will have bought this template, and will be using some sort of iteration of it. 

Prices can start from just a few dollars, and you'll be able to tweak things like the colors and font. You can find logo templates in the following places.

Where to Find Customizable Logos

• Creative Market lets you choose from over 49,000 logo templates with prices starting from as little as $2
  
• Adobe Express is aimed at Adobe Creative Suite users, as it offers more function and control and costs $9.99 per month
• GraphicRiver gives access to over 58,000 templates with prices starting at around $10
• Etsy is an online marketplace with customizable templates starting from about $15
  

Use a Logo Making Software

There are numerous online logo maker apps out there, which saves the need to design from scratch. This is another affordable option if you're on a budget. 

To use these, you answer some simple questions such as color, font style, and target market, and the software brings back hundreds of designs based on your answers. You choose the one you like and then edit it further if needed. It will also show you what the logo looks like on a range of marketing materials, including business cards, letterheads, and even T-shirts!

It's free to use the software, and if you're happy with the design, you can purchase them. Depending on the resolution and format, prices start at about $20. 

Crowdsource the Design

If you're looking to outsource your logo design to a professional and are on a budget, this could be a great compromise. 

This works a bit like a contest. You post up a design brief for your logo and state things like colors, target market, along with your brand vision and the price you're willing to pay. Then a community of designers will each submit an idea to win the design gig. 

Where to Find Crowdsourced Designers

• 99designs runs contests in two-week cycles to establish which designer gets the gig and has prices starting from $399 depending on the experience of the designer
• DesignCrowd is similar, but with design cycles set at three, five, or ten-day turnaround, and prices start from $129
• DesignHill is similar to both the previous suggestions, but you have more control over the deadline, with prices starting from $249
  

Hire a Freelance Logo Designer

A more traditional route to getting a logo designed than the previous suggestions is by hiring a professional freelance designer. 

Your designer will have an initial consultation to work out your design specification and then produce some initial concept sketches. This will be followed up with feedback and amendments to the design until you're happy with the final result. 

Prices can vary depending on the designer's skill level and location. Typically it will cost anywhere from $250 and could go into the thousands.

Use a Logo Design Agency

Hiring an agency is hands down the best choice for quality. You are typically provided with a wider variety of options ranging in loo and feel. Agencies will also work with you to develop any additional needs for your brand. Think of brand guidelines and style sheets that make sure your logo is used correctly in the future.

If you're still not sure where to start and want to delegate the task of logo design to someone else entirely, then you are in the right place. If you want to find out more about logo design cost, then speak to Clover Creative Group. And if you want to know where we land with costs we are very competitive. Just like options above logo designs will typically cost anywhere from $250 and could go into the thousands. It depends on the amount of direction you have and the needs. Contact us today for a free consultation.

We have a track record of producing complete design packages for a variety of businesses in every niche. Take a look at our portfolio and contact one of our professional designers today to find out how we can help you.