Standard Store, Advanced Store, and Unlimited Store plans

Standard Store: Designed for smaller businesses getting started with a limited inventory (100 products) and basic promotional tools.

Advanced Store: Adds a significant product capacity (2,500), marketplace selling (Amazon/eBay), the ability to sell subscriptions, and abandoned cart recovery.

Unlimited Store: Removes all product limits, increases digital file sizes to 10GB, adds Square POS integration for physical retail, and unlocks advanced discount logic.

Feature Category Feature Standard Store Advanced Store Unlimited Store
$350/year $450/year $540/year
Store Limits Product Limit Up to 100 products Up to 2,500 products Unlimited products
Digital Downloads Up to 100 MB per file Up to 1 GB per file Up to 10 GB per file
Sales Channels Social Channels Google, Facebook, Instagram Google, Facebook, Instagram Google, Facebook, Instagram
Marketplaces No Amazon, eBay Amazon, eBay
POS Integration No No Square POS Integration
Store Management Subscriptions No Sell products as subscriptions Sell products as subscriptions
Product Reviews No Included Included
Inventory Management Included Included Included
Multilingual Store Included Included Included
Order Editor Included Included Included
Marketing & SEO Abandoned Cart No View & Recover carts View & Recover carts
Discounts Standard Coupons Standard Coupons Advanced Discounts
Marketing Tools Gift cards, Mailchimp, Automated emails Gift cards, Mailchimp, Automated emails Gift cards, Mailchimp, Automated emails
SEO Tools Product SEO fields & Schema Product SEO fields & Schema Product SEO fields & Schema
Shipping & Tax Real-time Shipping Quotes from UPS, USPS, FedEx, etc. Quotes from UPS, USPS, FedEx, etc. Quotes from UPS, USPS, FedEx, etc.
Auto Tax Calc US, Canada, UK, EU, Australia US, Canada, UK, EU, Australia US, Canada, UK, EU, Australia
Payments Transaction Fees $0 (No transaction fees) $0 (No transaction fees) $0 (No transaction fees)
Payment Methods 40+ payment methods 40+ payment methods 40+ payment methods