Conversational Search and Voice Command Use is on the Rise
According to a recent trends report, more and more people are using the conversational search and voice commands now more than ever. Mobile users especially, are searching the web by asking Siri, Cortana, Alexa etc. This is an important perspective to keep in mind when evaluating or developing content for your web site.
As search engines focus more an more on the content of your web site, it is important to be aware of the trends and revise and update your web site content as needed. In this case it is important to consider how users will be asking their "digital assistants" and make sure your content can be found when Siri or Cortana take the questions, quite literally, to the world wide web.
According to a 2017 Trend report "55% of teenagers and 41% of adults use voice search on a daily basis. The majority of people who use voice search do so for efficiency - 73% of teens and 62% of adults - but most people use it because "it’s the future" - a whopping 89% of teens and 85% of adults. Voice search is getting more effective: word recognition error rate dropped from over 20% two years ago to 8% today. And, its popularity is growing at an almost shocking rate: from a “statistical zero” to 10% of all searches in 2015, and 20% of searches made with an Android device in the US this year."
Those are the kind of numbers that will make anyone involved in developing web content stop and pay attention. The big question of course, is what do we do with this information. The first step is to analyze your existing content and determine if researching keywords and conversational searches will help.
The next step and probably the main focus in this effort, is to keep in mind that when people use conversational search they are using questions that start with " Who, What, Where, When, How.." So if you have these questions along with the answers, conveniently on your site, you will be that much better connected with the masses that are taking advantage of conversational searches. For help updating or making your site's content more Siri and Cortana friendly, please contact us today!
Clover Creative Group LLC